15.04.2025 15:15 - 16:15
Conference hall B, .

From product-centricity to customer-centricity: how to create a demanded product

In today's world, business success depends directly on the ability to adapt to changing consumer expectations. The transition from a product-centric approach to a customer-centric approach is becoming a key factor in creating in-demand products. Adaptation to new trends and balanced market analysis will not only help to strengthen brand positions, but also lead to sustainable growth.
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Speakers

Anna Sobyanina
Managing Partner of the integrated marketing agency “A.STUDIO”, ABKR Ambassador