A separate conference hall where 3 days of the exhibition will host master classes and seminars from industry experts for producers of brewing products, cider and spirits, winemakers, producers of soft drinks and mineral waters, as well as producers of drinking dairy products.

Russian people's love for beer and natural fermented beverages began a long time ago. Beer is one of the oldest drinks, respected and loved along with honey and kvass. The modern Russian beer market is large and multifaceted. However, it is very difficult to develop the brewing business in Russia today. There are many reasons for this: high competition, "expensive" money, a general decline in the purchasing power of the population, and the constantly changing and more complicated conditions of state regulation. The conference "Beer Stories: Continuation? Or unfulfilled expectations?" for brewery managers, brewers, as well as professionals working in the field of brewing products, cider, poiré and mead production.

Water is an essential component in the food and beverage industry. It is used for cleaning, processing and mixing ingredients. However, water of the right quality is not always readily available. Raw water sources may contain contaminants that affect the taste, appearance and safety of the final product. Therefore, proper water treatment processes are critical. At the conference, participants of the National Association of Water Supply and Drainage will discuss how water treatment affects product quality and consumer safety. The conference will be held with the support of the industry consortium "Construction and Architecture" of the Ministry of Construction of the Russian Federation. Representatives of specialized ministries and departments, industry experts, chief engineers and ecologists of RSOs and industry enterprises are invited.

Experts note that every year the number of factors influencing the development of the beverage industry is growing, and the environment in which companies operate is fluid and constantly changing. What changes await the industry in 2025 and the main question - how to navigate companies in the new reality and successfully continue development? At the conference, these and other questions will be answered by employees of the Soyuznapitki apparatus, as well as representatives of the scientific community and analysts.

The culture of alcohol consumption is changing, and, as a rule, these changes start in the youth audience. Generation Z in Russia drinks less and not at all like their parents. Young people prefer low-alcohol and non-alcoholic drinks. Sales of cocktails, light wines, beer and ciders are growing globally due to this customer segment. In Russia, cider has undergone a significant transformation over the last 6 years - from a little-known drink it has turned into a significant category, widely represented in bar lists and on the shelves of retail stores. Experts of the panel discussion will discuss why cider is so popular among young people and try to predict the future of the cider market in Russia. The event includes a discussion with the audience, experts and a moderator.

Unlike other FCMG segments, the alcohol market demonstrates annual sales growth. However, the structure of its consumption has been changing dramatically in recent years. Alcohol imports to Russia are decreasing, and domestic alcohol fills the vacated niche. There is a trend towards moderate consumption of vodka and a shift in demand towards sparkling and still wines. New categories of alcoholic beverages are gaining popularity on the Russian market. What will shape the Russian alcohol market in the near future? Leading representatives of the alcohol market will discuss changes in the picture of consumer preferences, and related changes in the vector of producers' assortment. The round table will also raise issues of excise policy and legislative initiatives.

Seminar from the experienced lawyers. Experts will share the nuances of the legal framework for the production and turnover of alcoholic beverages. The event will be useful for producers and suppliers of alcoholic beverages.