CONFERENCE “NEW REALITY: CONSUMERS DICTATE FOR RETAIL WHAT WILL BE SOLD FROM THE SHELF”

Agency owners will tell manufacturers of dairy products, soft drinks and alcoholic drinks what mistakes are made in the process of developing brands, what tools help increase profitability, and demonstrate the most striking cases in different categories of drinks. Co-organizer of the conference is the Association of Branding Companies of Russia.

Thursday 28.03

28.03.2024 12:00 - 12:25

Conference hall C, .

WHERE CAN I GET ENERGY FOR ENERGY DRINKS AND OTHER BEVERAGES? CONSUMER TRENDS AND MOODS

Vyacheslav Kharlamov

28.03.2024 12:25 - 12:50

Conference hall C, .

WHAT TRENDS ARE SHAPING THE BEVERAGE SHELF IN 2023: BEVERAGE MARKET ANALYTICS AND RESEARCH, NEW NICHES IN THE BEVERAGE MARKET THAT NEED TO BE TAKEN INTO ACCOUNT WHEN FORMING A COMPANY'S BRAND PORTFOLIO, SUCCESSFUL EXAMPLES OF BRANDS OF NON-STANDARD BEVERA

28.03.2024 12:50 - 13:15

Conference hall C, .

HOW FMCG BRANDS CAN SURVIVE AND GROW IN A CHANGED MARKET

Daria Medvedeva

28.03.2024 13:15 - 13:40

Conference hall C, .

A NEW APPROACH TO PRESENTING THE BRAND IN NEW REALITIES AND FOR YOUNG SEGMENTS OF THE TARGET AUDIENCE

28.03.2024 13:40 - 14:00

Conference hall C, .

HUMAN-ORIENTED BRANDING. WHY EMOTIONS ARE THE MAIN CURRENCY IN HIGHLY CONCENTRATED FMCG MARKETS IN 2024. HOW TO LOOK FOR THE SAME INSIGHTS AND MAKE THE CONSUMER FALL IN LOVE WITH THE PACKAGING IN A FEW SECONDS

Bulat Salavatov

28.03.2024 14:00 - 14:25

Conference hall C, .

ALL ROADS LEAD TO RETAIL: CONSUMER EXPERIENCE: BUYING ONLINE AND OFFLINE, WHY OFFLINE WILL NEVER DISAPPEAR, THE FUTURE BELONGS TO STM

Dmitry Ivanchenko

28.03.2024 14:25 - 15:00

Conference hall C, .

GLOBAL RETAIL TRENDS IN THE ALCOHOL CATEGORY FOR 2024

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