28.03.2024 13:40 - 14:00
Conference hall C, .

HUMAN-ORIENTED BRANDING. WHY EMOTIONS ARE THE MAIN CURRENCY IN HIGHLY CONCENTRATED FMCG MARKETS IN 2024. HOW TO LOOK FOR THE SAME INSIGHTS AND MAKE THE CONSUMER FALL IN LOVE WITH THE PACKAGING IN A FEW SECONDS

Speakers

Bulat Salavatov
Director of the Compass branding agency