From March 26 to 28, as part of the Bevitec 2024 exhibition, professional tastings and master classes of wine products will be held. General partner of VinoTec – Group of Companies “Abrau-Durso”. The general theme of this year is “Local wine as the main driver for the development of domestic gastrotourism.” Visitors to the exhibition will have the opportunity to meet interesting wine producers, taste many modern varieties and take part in networking.

Visitors of the conference will be able to learn about the key trends in the beverage industry in 2024, as well as take part in discussions about forecasts and drivers of market development. The organizer of the conference is the Union of Juice, Water and Beverage Producers SOYUZNAPITKI.

The most important task of beverage producers is to convey their original idea to the consumer. When a product is contaminated during production with unwanted microorganisms, this goal cannot be achieved in any way - the intended taste is irreparably changed, the consumer remains dissatisfied, and production suffers losses. Visitors will be able to learn what basic principles of room sanitation and equipment cleaning should be followed in order to avoid such problems.

The master class is useful for production directors, chief technologists, and brewers. All possible points of physical loss of extractive substances at the brewery are shown, indicating the benchmark and the physical essence of extract losses at each stage of beer production and bottling. A set of simple technological and organizational measures is provided to reduce extract losses throughout the plant.

Today, in the strong alcohol market, there has been virtually a complete “whitewashing” of the market and all players play under the same conditions. At the same time, in the Russian market, a significant share of strong alcohol is sold through retail chains, which allows chains to pursue an aggressive policy in terms of the price of purchased products. And in these conditions, one of the product values becomes low production costs, which can only be achieved with effective production and purchasing management technology. The round table “Good practices in production and purchasing management in the production of strong alcohol” will be useful for producers of strong alcohol who are seriously thinking about the efficiency of their business.

Seminar visitors will be able to learn about key marketing strategies for conquering the changing FMCG market.

Visitors of the seminar will learn about methods and techniques for identifying raw materials for the production of juice products and baby food from the Union of Juice, Water and Beverage Producers.