10:10–10:30 am. Registration of the Business Club participants. Presentation of Russian regional food enterprises. Video-conference. Sampling. Informal business discussions. 10:30 – 13.00 Business Club Session Key issues: • Russian bakery industry prospects in the current circumstances • The outcomes of implementation of the targeted industry program "Development of baking industry in the Russian Federation in 2014–2016" • State regulation of the food market, including bakery products, in the current economic situation • Bakery products market: consumption, demand, consumer preferences. Dynamics of consumer demand. Analysts' long-term forecasts • Effective projects in production of bakery and confectionery products: positive experience, examples and reasons for success • Branding of high quality bakery products as an essential element of consumer market development • Modern trends in development of food ingredients and additives market Invited speakers: A.V. Sirotkin, Director of the Department for Regulation of the Agricultural Market, Food and Processing Industry of the Ministry of Agriculture of the Russian Federation; A.N. Fomichev , Chairman of the Organizing Committee of the Working Group of the State Duma of the Federal Assembly of the Russian Federation "On the support of manufacturers and suppliers in the food industry"; O.Ya. Znamenskaya, Director General of the non-profit partnership "Center for promotion of and support for manufacturers and suppliers in the food industry," Chairman of the Expert Council of the Working Group; V.L. Cheshinsky, President of the Russian Union of Bakers (RUR), Head of the Coordination Council of the Russian Union of Mill and Groats Enterprises, Russian Union of Feed Compound Producers; A.P. Kosovan , Director of the Russian National Research Institute of Baking Industry, Doctor of Economic Sciences, professor, academician of the Russian Academy of Sciences; V. Lunin, Head of the Baking Center of the Lesaffre international company ( Saf-Neva LLC); I. Vedenetskaya, General Director of LABELMEN; V. P. Fokin, General Director of Serpukhovkhleb JSC, Vice-President of the RUR; D.V. Kozlov, General Director of BKK Kolomensky CJSC; K.S. Brovko, General Director of Bakery Plant JSC ( Kirov) Invited participants: A.V. Lyalin, Manager of Vladimirsky Bakery JSC, member of the RUR Board and Board of the Rusprodsoyuz Association of Food Producers and Suppliers, expert of the Scientific Expert Council of the State Duma Committee on Agrarian Issues, Candidate of Economic Sciences; L.N. Kornienko, Director General of Volzhsky Pekar JSC, Tver City Duma deputy, member of the Commission on the Implementation of National Projects and Demographic Policy in the Tver Region; V.I. Osipova, Director General of Bakery JSC (Republic of Mordovia, Saransk). Master class "Sales promotion during crisis. Tools of regional sales development in the new environment" P. Ofitserov, Director General of Real Work Management, member of the Advisory Board of the Federal Antimonopoly Service of the Russian Federation on the Development of Competition in the Retail Sector, leading expert on Russian retail chains, consultant in the field of management and sales system construction.