27.03.2024 12:40 - 13:20
Conference hall F, .

Brand strength: brand vs private label. Is a brand a weapon in the competition?

Speakers

EKATERINA DURR
DEPUTY HEAD OF MARKETING SERVICE DEPARTMENT, EKONIVA
NATALIA SPITSYNA
HEAD OF MARKETING DEPARTMENT, ALPINA LLC
POLINA BEREZINA
Director of Product Development at Doehler
VERA MOZGOVAYA
Director of the V-BRAND Strategy Laboratory