21.09.2023 16:00 - 16:50
pav.5.1, .

CASE SESSION: ARTIST AS PRODUCT: OBVIOUS AND NON-OBVIOUS ISSUES OF ARTIST PACKAGING

Within the framework of the case-session we will consider the structure of the concert industry market in the context of decision makers, discuss the issues of commercial value of an artist and what qualities of an artist the market is fighting for, learn how to package an artist as a product on the example of successful and failed cases, discuss how to maintain commercial and creative balance in the sales of an artist by building the right management, discuss the main sales markets.
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Speakers

Alexey Zhukov
Head of Concert Department of VK RECORDS label, EX Concert Director of Black Star label, creator of the course for beginner concert managers "From Zero to Stars".

Place