“Corporate Multimedia and IT Solutions” Conference

The conference will take place in the format of a talk show called “Couch AV and IT Experts” at the Timiryazev Center. Two hosts. Two couches. Guests and speakers—experts with real knowledge and practical experience in AV and IT. No boring presentations or rehearsed monologues. Just lively discussions, professional debates, diverse perspectives, and the genuine reactions of clients and professionals. This event will be beneficial for anyone who wants to understand where the market is headed, who to buy from and what to buy, and how to make the right choices when selecting solutions and partners. At the end of the conference, attendees can look forward to a technical tour of the AV and IT companies’ booths, featuring live demonstrations of their equipment.

Tuesday 15.09

15.09.2026 11:00 - 11:20

Passage, .

Where's the money? What to offer, how to make money, and where to find opportunities. A 30% budget cut: How to maintain the quality of AV/IT solutions in the new reality

Rustam Girfanov

Stepan Vangnits

15.09.2026 11:20 - 11:30

Passage, .

AI Competencies Within an Integrator: Who to Hire, Which Processes to Optimize, and When It Will Pay Off

15.09.2026 11:30 - 11:40

Passage, .

What the customer wants and what they're willing to pay for

Sergey Kravchenko

15.09.2026 11:40 - 12:00

Passage, .

Why Clients, Architects, Designers, and Integrators Often Speak Different Languages—and How to Fix It

Alexander Rubin

15.09.2026 12:00 - 12:30

Passage, .

The Corporate Museum as an Asset: How It Benefits the Company’s Image, Workforce, and Region, and Who Gains from It

Maria Rakhcheeva

Natalia Nechaeva

Radomir Susorov

15.09.2026 12:30 - 12:40

Passage, .

What technologies help corporate museums speak the same language as the younger generation?

15.09.2026 12:40 - 13:00

Passage, .

“The modern conference room at Roads and Bridges for the headquarters of the Moscow–St. Petersburg high-speed rail project”

15.09.2026 13:00 - 13:30

Passage, .

How to Run a Presale That Leads to a Contract. Presale Mistakes to Avoid

Alexander Ivlev

Daria Bakhmanova

15.09.2026 13:30 - 13:40

Passage, .

Creative/Content Departments Within an Integrator: A Waste of Money or a Strategic Advantage in the Presale Phase?

Alexey Samokhin

15.09.2026 13:40 - 14:00

Passage, .

AV Design as a Decision-Making Factor: What Customers Are Willing to Pay Extra For

Ekaterina Moskvina

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